Go Pro Research Idea

Go Pro is the product that I’ve chosen in my previous discussion. The research strategy that I am recommending is experiential marketing. Research by Google and Ogilvy suggests that consumers are more influenced by word of mouth when making a purchase than by print, TV, movies and brand websites. (Consumer behavior comes under the spotlight in…

Re-branding of Burger King

The company that I would choose to re-brand would be Burger King. The King seems to be a bit befuddled with what he is doing currently. Right now he’s trying really hard to keep up with fellow Fast Food giants McDonald’s, Hardee’s/Carl’s Junior, Wendy’s, and Pizza Hut by offering comparable meal deals such as the…