Marketing Objectives

A good marketing strategy is the foundation of getting your product or service in front of the people that are likely to buy them. It is also important in the retention of customers. A company may use marketing objectives for these very reasons, gaining and keeping customers. Their marketing objectives need to be aligned with…

Pinterest is for Business

Pinterest is a site where its users go for inspiration, products, and projects. There are a few great reasons why Pinterest is a key social media channel for businesses. Firstly, the majority of Pinterest’s users are women. “Women make 85% of all purchasing decisions across industry sectors be it technology, cars, houses, pharmaceuticals or any…

Marketing on Instagram

Instagram currently has over 500 million active users which gives advertisers a big opportunity to reach their target audiences by doing ads on the app. The ads that run on Instagram typically look just like regular posts from brands. The types of ads that I see are typically things that are geared toward my demographic….

Marketing Implications of Facebook

Facebook is one of the most powerful social media networks and even more powerful as a marketing platform. It is the most visited social networking site. Compared to traditional marketing, Facebook is focused on content sharing and making things go viral thus making your target audience grow faster. Typical Facebook users share photos, videos, news,…

Marketing Campaign Evaluations

One of the most important parts of a marketing campaign is to evaluate the effectiveness of companies’ advertising. Two different ways that a company could conduct an evaluation are Click-Through and monitoring “Web Chat”. These two methods of evaluation are both geared toward the digital space and are both great methods of evaluation. “Click-throughs” are…

Go Pro Research Idea

Go Pro is the product that I’ve chosen in my previous discussion. The research strategy that I am recommending is experiential marketing. Research by Google and Ogilvy suggests that consumers are more influenced by word of mouth when making a purchase than by print, TV, movies and brand websites. (Consumer behavior comes under the spotlight in…

Re-branding of Burger King

The company that I would choose to re-brand would be Burger King. The King seems to be a bit befuddled with what he is doing currently. Right now he’s trying really hard to keep up with fellow Fast Food giants McDonald’s, Hardee’s/Carl’s Junior, Wendy’s, and Pizza Hut by offering comparable meal deals such as the…